The Wisepreneurs Project—where wisdom meets entrepreneurship

Business Strategy Episodes

Aug. 23, 2024

The Reality Check: Testing Business Ideas Against the Real World with…

Cedric Chin is a business strategist and the founder of Commoncog, a platform designed to accelerate business expertise through real-world testing and insights. Cedric’s journey, from building a company in Vietnam to creating a media company that challenges conventional business …

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May 23, 2024

Fiona Allman-Treen: Websites as Powerful Business Assets

In this episode of Wisepreneurs, host Nigel Rawlins welcomes Fiona Allman-Treen, an expert in website strategy and author of "Website Mastery for Business Owners Who Don't Speak Tech." Fiona shares her extensive experience and insights on creating strategic, valuable websites …

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May 17, 2024

Digital Marketing Demystified: Insights from Dr. Debra Zahay-Blatz

In this episode, we explore the intersection of customer information management and business performance with Dr. Debra Zahay-Blatz, a professor of digital marketing. Dr. Zahay-Blatz discusses data-driven strategies, personal branding, and organizational learning. Discover how leveraging customer data can enhance …

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March 21, 2024

Michelle Kvello Navigating the Corporate to Consulting Transition

Michelle Kvello, founder of Lantern Partners, sheds light on the pivotal transition from corporate roles to consulting, particularly in the financial realm. With her beginnings as a Chartered Accountant at PwC and significant experience in commercial finance, Kvello offers invaluable …

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