Paula Ronan is a distinguished marketing consultant with a rich career spanning 28 years, during which she has crafted and executed comprehensive marketing and brand strategies for a diverse portfolio of organizations across the UK and Ireland. Her expertise has benefited a wide range of clients, from high-profile names such as DoneDeal, Penguin Books, Coca-Cola, BT, and Ryanair to cherished local enterprises like Sonru, Wexford Home Preserves, Wexford Creamery, Liberty Blue Estate Agents, Foras na Gaeilge, and Harte Outdoor Lighting.
Renowned for her ability to bring clarity and focus to complex marketing challenges, Paula is celebrated by her clients for delivering practical, actionable advice and solutions that genuinely drive growth and success. Her approach combines deep industry knowledge with sharp analytical skills and a creative flair, ensuring that key brand benefits are not only identified but also effectively communicated to engage the target market and build lasting connections with the brand.
Beyond her consulting work, Paula is deeply committed to nurturing the next generation of business leaders as a professional business mentor and coach. With 15 years of experience working with Local Enterprise Offices and other business development organizations like Plato and Enterprise Nation, she has been instrumental in guiding startups and established businesses alike. Paula is currently advancing her expertise further by working towards a Level 7 qualification in professional coaching and mentoring through the Institute of Leadership and Management in the UK.
At the heart of Paula's strategy is a focus on identifying the correct audience for her clients' offerings, prioritizing sectors to maximize long-term revenue and profitability. Her strategic thinking, combined with an original approach to marketing, empowers businesses to achieve sustained sales growth.
When not immersed in the world of brand and marketing strategy, Paula indulges in her passion for the outdoors. An avid equestrian, triathlon participant, and a lover of great food, she finds balance and inspiration in these activities, which in turn fuel her professional creativity and effectiveness.
Marketing Strategy Evolution Paula Ronan delves into the nuances of marketing strategy, emphasizing the stark cultural differences encountered in Irish business culture versus her experiences abroad in London and Asia. She outlines the evolution of marketing in Ireland, with a …