The Wisepreneurs Project—where wisdom meets entrepreneurship

Peter Hatherley

Peter Hatherley Profile Photo

Founder of Authored Intelligence. Digital Marketing Expert. Google Ads, Facebook and Instagram Specialist.

Peter Hatherley is the lead developer of Authored Intelligence, where he has created 12 innovative authoring templates and a comprehensive suite of utilities available as LTD packages. These tools leverage his proprietary pattern-based algorithms and semantic entity isolation techniques, enhancing visibility with real-world data. Unlike many AI tools, Peter’s creations focus on engagement, producing HCU-friendly content that rates and ranks highly.

As the founder and partner of Intermart New Zealand, Peter developed the groundbreaking CISE technology. He is a strategic market analyst and consultant specializing in building brands through semantic marketing across social media and search engines. Peter leads a small but highly effective team of international consultants and developers, creating websites, landing pages, and campaigns for both local and international markets.

With over 25 years of experience in the digital industry and a robust background in graphic design, sales, and marketing, Peter brings a wealth of knowledge to his current role as an AI development specialist. His focus includes sales funnels and interruption marketing on social media, where he supervises a team of Facebook and AdWords consultants who deliver quantifiable results globally.

Peter’s expertise in online presence is evidenced by his strong following on Google+, where he grew collections to over 20,000 followers, including a popular group on semantic marketing. He has successfully ported some of these groups to Instagram, amassing over 7,000 followers. This experience positions him as a mentor for those seeking to establish a strong and converting social media presence.

Additionally, Peter is highly experienced in developing effective advertising campaigns on both Facebook and Google Adwords, having worked with Adwords since its inception in 2002. He also devised and developed SEO Topic Modelling Software, which Intermart sells to other agencies and developers for optimized search engine performance and integration.

Peter Hatherley’s dedication to innovation and strategic marketing has made him a leading figure in the AI and digital marketing industries. Through advanced technological solutions, he helps businesses achieve significant growth and engagement.

July 26, 2024

Peter Hatherley on Helping Independent Professionals Thrive with AI T…

In this episode of Wisepreneurs, host Nigel Rawlins converses with Peter Hatherley, founder of Authored Intelligence, about the transformative power of AI tools for independent professionals. The discussion delves into Peter’s transition from digital marketing to AI, the development of …

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