Tash Menon-Verheul

Tash Menon-Verheul, the co-founder of Mash, has redefined the landscape of creative services with her pioneering approach since the company's inception in 2018. Mash, a global creative powerhouse, operates on the core belief that creative services can be delivered more imaginatively and effectively. By overturning the conventional agency model, Tash has spearheaded the formation of custom-made creative teams comprised exclusively of referral-only freelancers. This innovative strategy has enabled Mash to foster a vibrant community of creatives spanning 31 countries, collaborating with illustrious global brands like Netflix, Breitling, Accor Hotels, and numerous burgeoning scale-up companies across the Asia Pacific.

From its humble beginnings at a kitchen dining table, Mash has undergone a profound transformation, becoming a beacon for how remote work structures can empower brands and creatives alike. Tash's forthright and transparent approach has not only built a culture of empowerment within Mash. Still, it has also elevated the company to global recognition, earning accolades in nearly every major industry and business publication in Australia. Her significant contributions have not gone unnoticed, with Forbes USA dubbing her the 'Mighty Mouse' of the advertising world and Campaign Asia honouring her as one of the 'Women to Watch'. Tash Menon's visionary leadership has indelibly altered the creative industry's landscape, setting a new standard for how brands and creatives collaborate, promising a brighter, more innovative future.