The Wisepreneurs Project—where wisdom meets entrepreneurship

Úna Herlihy

Úna Herlihy Profile Photo

Co-founder at The Indie List

Co-Founder Indie List

With 30 years of experience gained in advertising and marketing for creative agencies and as a self-employed marketing consultant, Una’s passion lies in creating the conditions for high-performing teams to deliver real business outcomes.

Having worked in some of the leading Irish agencies, facilitating a continuous cycle of ideation and creation for some of the world’s biggest brands, she set up her consultancy in 2005 to help client and agency teams create strong, high-performing relationships.

Together with her former agency colleague Peter McPartlin, Úna established The Indie List in July 2020 as an initiative to help find sustainable work for freelance marketing talent during the COVID-19 pandemic. She holds qualifications from UCD and the Dublin Institute of Technology, is a board member of AsIAm, and lives in Kilkenny with her husband and three children.

April 19, 2024

Úna Herlihy: Building The Indie List, a Haven for Freelance Marketers

In this episode of the Wisepreneurs Project, Nigel Rawlins explores Úna Herlihy's transition from a successful advertising career to co-founding The Indie List. Una shares her challenges in the advertising world, her move to freelancing, and how The Indie List …

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