Hello ,
Last Friday, I released the 28th Wisepreneurs Podcast episode featuring Andrea Chase, a Canadian who started a marketing company with her partner. She shares her knowledge and strategies for navigating today's business environment, especially for professional women like you.
Andrea's Journey
Andrea's path to becoming a digital marketing expert began with an unconventional start: teaching English in South Korea. This experience fueled her entrepreneurial spirit, leading her to the founding of Bates Global Incorporated. Her journey underscores how diverse backgrounds can lead towards a professional transformation.
Insights on Digital Marketing and Entrepreneurship
During our conversation, Andrea drew attention to several vital digital marketing tips for business growth, her perspective on the challenges and opportunities for women in business, and her invaluable advice for aspiring female entrepreneurs
The Role of Networking in Business Success
Andrea stressed the significance of networking as a cornerstone for business expansion. Her insights into building a robust professional network are vital components of an entrepreneur's toolkit, supporting personal and business development.
Branding and Small Business Management
Understanding the complexities of branding and small business management in a rapidly competitive market is crucial for a marketing services company. Andrea provided actionable strategies for effective branding, offering guidance that's particularly relevant in today's market.
Andrea's experience and insights offer invaluable lessons for anyone in the entrepreneurial landscape, particularly in digital marketing.
Five Valuable Takeaways for Our Readers:
The Value of Hands-on Learning in Business
Andrea's journey with Bates Global Incorporated underscores the importance of learning through direct experience, which all entrepreneurs experience.
Success Beyond Monetary Gain
Andrea reminds us that success is about personal fulfilment and staying true to your definition of success, not just financial achievements.
Learning by Doing in Marketing
Her marketing approach illustrates the value of hands-on experience over outsourced services, at least at the start.
Authenticity in Business and Marketing
Andrea emphasizes the importance of authenticity, suggesting that being true to your mission and values guides business decisions and enhances marketing and customer engagement.
Targeting the Right Clients
Her focus on working with women in business and tech highlights the importance of identifying and connecting with an ideal client demographic.
You can listen to the podcast here: https://www.wisepreneurs.au/andrea-chase-digital-marketing-insights/
If you do listen, could you please do me a favour and leave a review as it helps me to promote the podcast even more.
Next Friday's podcast guest is Valentine Gitard.
Valentine Gitard, based in Paris, views work as an evolving, human-centric experience, emphasizing integrating personal fulfilment and creativity into professional life. Her approach advocates for adaptable, inclusive work cultures that value emotional well-being and personal values, where work contributes to our identity and purpose, moving beyond the traditional perception of work as merely a livelihood. Freelancing often comes close to the ideal work model in this situation.
It was an interesting conversation.
New Article: Gazing into Humanity: How Eyes Unlock Social Bonds and Cultural Learning
Human gazes and eye contact are key to social interaction, conveying emotions and intentions, and fostering shared learning experiences. This unique aspect of human communication has evolved to enhance cooperation and cultural knowledge transmission.
You may be wondering why I would be writing about such a topic, but three of my podcast guests, including Valentine Gitard above, have mentioned the importance of eye contact. I hope to publish this on LinkedIn tomorrow if I can finish it in time.
Cheers
Nigel Rawlins
Affordable Hands-On Marketing Support
(lately, it's mostly websites, SEO and all that sort of stuff)
Ask me anything, and grab your free 30-minute coaching call:
https://calendly.com/13thbeachmarketing/free-coaching-session
Get serious on LinkedIn & connect with me
https://www.linkedin.com/in/nigelrawlins/
Check out the Wisepreneurs Podcastshttps://www.wisepreneurs.au/
