Hello , Introduction to Episode 46 In episode 46 of the Wisepreneurs Podcast, I spoke with Gill Andrews, a conversion copywriter and website consultant. Challenges in Website Development Over the past few years, I've worked on over 50 websites. However, the market has become increasingly crowded with less-experienced competitors, making it harder for the more experienced professionals to stand out. My Current Work and Efforts to Improve I manage 18 websites and provide monthly reports on visitor statistics and Google rankings. While these sites load quickly and look good, I want to help my clients attract more preferred customers and achieve better results. To improve my skills, I've been reading numerous books and articles, taking online SEO and Technical SEO courses, and completing Gill's course, Business Soul Searching. It is challenging to attract visitors to your website. Once you have them, optimising conversion—ensuring they take desired actions like signing up for a newsletter or contacting you—is crucial for a good return on your investment. Insights from Gill Andrews That's why I invited Gill Andrews to the podcast. Gill explains what to look for in website copywriting and conversion optimisation, offering practical tactics to improve your website's effectiveness, understand SEO, and avoid common mistakes. Using Gill's practical steps, you can significantly enhance user engagement and boost your website's conversion rates to achieve your website goals. It has also made me think a lot more about how I communicate. The Importance of Positioning Most of my guests are domain experts who have positioned their services, making it easy to understand what they offer and why clients should choose them. Gill focuses on conversion copywriting and website consulting for English-speaking companies, offering highly specialized services. Examples of Effective Positioning Similarly, Dr. Debra Zahay Blatz, from episode 44, excels in data-driven marketing insights. Both demonstrate the power of narrow positioning. Advantages of Narrow Positioning Focusing on a specific niche allows you to hone your skills, tailor services, and create relevant content for your audience. This approach makes you stand out and attracts clients seeking your expertise. It avoids the pitfalls of being a generalist, which can confuse potential clients. Gill and Debra's targeted content, such as books and online courses, enhances their authority and allows them to command higher fees for their specialised knowledge. Their precise positioning and concentrated focus lead to professional success and recognition. Listen to the Gill Andrews on the Wisepreneurs podcast here: This Friday's guest on Wisepreneurs is the incredibly knowledgeable and dynamic Australian SEO expert Kate Toon. Kate will share insights on driving more traffic to your website and offer a wealth of wisdom as a dynamic businesswoman and presenter. Nigel Rawlins Check out all the Wisepreneurs Podcasts https://www.wisepreneurs.au/ |
Unlock Website Secrets with Gill Andrews on the Wisepreneurs Podcast
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